1. Conduct deep background analysis and examine your existing funnel.
Our first aim is to become industry experts and to understand your acquisition funnel from top to bottom. That includes studying or generating detailed target audience profiles, digging into your competition environment, becoming specific with a market analysis and historical data, and going ultra-specific with value props, among other things.

2. Set clearly defined goals.

Before we run a single ad or spend a single dollar, we’ll define success in great detail. Most of the time, we’re laser-focused on revenue and constantly improving our spending efficiency to generate more leads/customers at cheaper costs.

3. Create an acquisition and conversion plan for your growth marketing approach.

We start lean, fast test, drop what’s not working, then hone/fine-tune the practices that deliver results. We’ll end up with clear insights, precise, actionable data, and an ongoing, long-term plan for maximizing your ideal mix of marketing tactics.

4. Prioritize what to focus on for both short-term and long-term gains.

To gather immediate insights and make the right decisions. We try numerous approaches, including Google Ads, Facebook Ads, technical SEO, growth content, email, website design optimization, and more. We believe that achieving immediate gains without losing sight of long-term growth is key to business growth. We develop strategies that benefit both.

5. Start lean, expand what works, and eliminate what doesn’t.

We pursue results with ruthlessness and tenacity. Each channel needs some fast testing and adjustment (some more than others). We are speedy to change course and test other Channels if we don’t see a genuine, measurable impact on your income targets. We’ll eventually reach the ideal channel combination that gives conditions for real, long-term growth.